Inside the `<head>`

`<meta>` tags

Did you ever see a lot of "gibberish" in a search engine's results screen, instead of descriptions in readable form?

You can prevent this from happening to your own page by using <title> and <meta> tags:

Put a descriptive <title> in the <head>
Put a description in the "description" <meta> tag in the <head>, preferably in English or even multi lingual
<meta name="description" content="This is the description as the search pages will display it">
Place synonyms or English translations in the "keywords" <meta> tag in the <head>
<meta name="keywords" content="Place a list of related key words here">
If you use <frame>s in your web site, add a <noframes> section.
Use the "robots" <meta> tag.
<meta name="robots" content="index,follow"> <meta name="robots" content="index,nofollow"> <meta name="robots" content="noindex,follow"> <meta name="robots" content="noindex,nofollow">
Use "noindex,follow" for pages that are not meant for browsing (e.g. navigation frames, help screens, order forms, confirmation screens).

More info on Metatags

Jennifer Kyrnin's Guide to Web Design/HTML

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